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Comcast Business to air finale to subscribers as the sponsor of the event

DETROIT, Sept. 25, 2020 – Motown Museum is making a call for submissions for its third annual AMPLIFY ‘The Sound of Detroit’ singing competition. This event will build on the rich legacy of the Motown Sound and celebrate the unique voices of Detroit. Comcast Business will serve as a sponsor and broadcast the competition to its subscribers on Friday, December 4 at 8 p.m. Motown Museum Chairwoman and CEO Robin Terry made the announcement.

“There are so many incredible musical artists in our community and this competition was created to serve as a platform to showcase their talent,” Terry said. “While typically held in front of a live audience, this year’s competition is appropriately shifting to account for safe distancing, and we are grateful to Comcast Business for partnering with us to air the finale. This competition will be an uplifting and memorable musical experience at a time when so many in our community need this inspiration.” 

The submission process for AMPLIFY focuses on talent in Southeast Michigan and invites individual singers or groups to apply by completing an application form and audition video. Applications must be submitted online via by Oct. 16. A committee of Motown Museum judges will then select eight total finalists to advance to the grand finale, filmed at Hitsville U.S.A.

The 2020 AMPLIFY winner will receive a $2,500 cash prize and a studio session with Motown Museum AMPLIFY Music Director Kern Brantley. The winner will get to audition for the Motown Accelerator Program and will be featured through various Motown Museum digital opportunities and events throughout the year. Second and third place winners will also receive a cash prize.

“Music produced as part of Motown’s iconic sound has served as an inspiration to us all, and is recognized around the world for its influence and innovation,” said Pamela Dover, Senior Director at Comcast Business. “We take great pride in partnering with Motown Museum to elevate the voices of rising talents in the region where Motown was born, creating a space for these artists to share their talents with at-home viewers in a year so different than any other.”

Motown Museum’s programs, including Amplify, are made possible by the generous support of the W.K. Kellogg Foundation. 

More information about AMPLIFY and the eligibility requirements can be found online at or by contacting Visit for more information on Motown Museum.

About Motown Museum 

Founded in 1985 by Esther Gordy Edwards, Motown Museum is a 501(c)(3) not for profit, tax-exempt organization in Detroit. The museum is committed to preserving, protecting and presenting the Motown story through authentic, inspirational and educational experiences. Announced in late 2016, the Motown Museum expansion will grow the museum to a 50,000-square-foot world-class entertainment and education tourist destination featuring dynamic, interactive exhibits, a performance theater, recording studios, an expanded retail experience and meeting spaces designed by renowned architects and exhibit designers. When completed, the new museum campus will have a transformative impact on the surrounding Detroit neighborhoods, providing employment, sustainability and community pride by serving as an important catalyst for new investment and tourism in the historic area. For more information on Motown Museum, visit

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